Written by Sam Lloyd on February 21st
Your law firm’s next big case isn’t going to find you by accident—it’s going to come from the right people searching the right terms at the right time.
That’s where Legal Legends’ Keyword Blueprint comes in, the critical first step in our game-changing Traffic Takeover service.
We dig deep into keyword research and competitor analysis to uncover the most winnable and profitable keywords for your firm, laying the groundwork for a Google takeover across organic, local, and paid search.
Here’s why Keyword Blueprint is your launchpad to more leads, bigger cases, and market dominance—and why Legal Legends is the best at making it happen.
Traffic Takeover is our proven system to flood your firm with high-quality leads by owning every corner of Google—organic rankings, local maps, and paid ads. But every conquest starts with strategy, and that’s what Keyword Blueprint delivers.
It’s not just a list of words; it’s the battle plan that powers our entire approach. Without the right keywords, you’re swinging in the dark.
With Keyword Blueprint, you’re striking with precision—targeting terms that win cases and leave competitors in the dust.
Keyword Blueprint is the engine behind your Traffic Takeover. It’s where we do the heavy lifting—deep keyword research and ruthless competitor analysis—to find the gold: keywords that are winnable, profitable, and perfectly suited to your firm’s lead and case goals. Here’s how we build it:
Exhaustive Keyword Research
We dive beyond the basics, hunting for high-intent, long-tail keywords your clients actually search—like “car accident lawyer free consultation” or “best divorce attorney [your city].” Using advanced tools and search trend data, we uncover opportunities others miss, ensuring you’re targeting terms that deliver.
Competitor Reconnaissance
We dissect your rivals’ strategies—where they rank, what they target, and where they falter. With tools like Ahrefs and SEMrush, we expose their weaknesses (ripe for your takeover) and outsmart their strengths, giving you the edge on terms like “injury lawyer near me” they’ve overlooked.
Winnable Keywords
We filter out the overcrowded, pie-in-the-sky terms and lock onto keywords you can rank for—ones with decent volume, beatable competition, and real client intent. Think “slip and fall settlement help” over the generic “lawyer”—specificity wins.
Profitable Keywords
Profit isn’t just traffic—it’s cases. We prioritize keywords with buying intent, like “hire a workers’ comp lawyer” or “personal injury attorney cost,” that bring in clients ready to sign, not just browse. These are your revenue drivers.
The Strategy Behind the Takeover
Keyword Blueprint isn’t a standalone—it’s the DNA of your Traffic Takeover. We use it to fuel:
Imagine this: a personal injury firm stuck on page five for “accident lawyer” hires us. With Keyword Blueprint, we shift their focus to “car crash attorney consultation” and “local injury claim help.”
Months later, they’re topping organic and local results, their ads are converting like wildfire, and their caseload doubles—all because we started with the right keywords.
That’s Traffic Takeover in action, and it begins with Keyword Blueprint.
Any agency can toss you a keyword list, but Legal Legends crafts a masterpiece. We’re not here to dabble—we’re here to dominate, and Keyword Blueprint proves it:
Keyword Blueprint isn’t just research—it’s the first move in a takeover that puts your firm on top. With Legal Legends, you’re not hoping for leads; you’re commanding them—across Google organic, local, and paid search. Step one starts now, and the results? They’re legendary.
Contact Legal Legends today, and let’s launch your Keyword Blueprint. Your Traffic Takeover—and your firm’s next big win—is waiting.
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Case Study
Glacier Law Firm
Glacier Law Firm came to us in desperate need of hot leads more cases. We took them from a struggling firm, to the go-to in in the Kalispell Montana market.
It all started by launching a new site that converts at over 14%. Now we run paid search campaigns and have taken over Google local and Google organic traffic for keywords that drive new cases.
See project liveResults:
355% more traffic
435% more leads
295% more cases
Case Study
Utah Legal Team
Utah Legal Team is run by Utah state senator Mike McKell. Being extremely busy, he has zero time for marketing and needs everything to 'just work.'
We built Utah Legal Team a website that quietly runs in the background and does the selling for him. Pulling profitable traffic from paid search, Google organic, and Google local, he enjoys hot leads that are pre-sold and ready to sign up.
See project liveResults:
395% more traffic
475% more leads
505% more cases
Case Study
Davis & Sanchez
Davis Sanchez has been with us for over 9 years. In that time we've accomplished some incredible things. They have gone from no digital marketing results, to bringing in millions in case value year after year.
Davis-Sanchez.com converts at over 15%. They also rank #1 on Google organic, and Google local for nearly every keywords that matters for their firm.
See project liveResults:
505% more traffic
600% more traffic
595% more cases
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