insights
How to Create a World Class Visual Identity for Your Law Firm
There’s a misconception about brands and branding that we need to clear up—it’s not just huge, multinational companies that have “brands.” Every business is a brand, whether you’re...
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Law Firm Sales Pitch Development 101: How to Influence Prospects Better than Your Competitors
Want to grow your law firm with tons of new clients? If so, one of the key pieces you’ll need to figure out is exactly how to solidify...
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What Makes a Website Drive New Business for Law Firms?
Here’s a bold claim: Your website should be your best marketing tool. Here’s another bold statement: Most legal websites are terrible at influencing potential clients. Many law firm...
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Why Content Marketing for Lawyers is Crucial for Lead Generation
Blog posts, sales emails, social media posts, landing pages, your website’s home page…everything you write that’s meant to communicate to potential clients is content. And most digital marketers...
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PPC for Lawyers: The Fastest, Most Sustainable Way to Pull Qualified Traffic and Hot Leads
Every law firm under the sun is looking for the quickest way to grab more traffic—and not just any traffic, but the best traffic. When it comes to...
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